Tasting Room Wish List: Recommendations

Tasting rooms are important in creating a lasting and favorable memory of a winery. In the initial post of this series, I showed examples of other conversations in the blogosphere about the importance of the tasting room experience. I shared what I thought were the essentials in a tasting room.

This second post is about the extras. These are things that will inspire me to tell my friends about the great experience that I had in your tasting room. This is your opportunity to stand out from the other wineries, even in a warehouse district!

Hard Row to Hoe

Hard Row to Hoe Tasting Room

The Tasting Room – Nice to Haves

  • Food – but not just any food for the masses.  I almost plotzed when I saw a spicy jalapeno artichoke dip being served at a winery.  That’s just going to kill our palates!  I know it takes more planning and effort, but please serve food that is matched to the wine being poured (hint:  hire a caterer skilled at pairing wine and food).  Isn’t that what all the rest of us aspire to do for our guests?
  • Nice ambience – and I don’t mean you have to spend a fortune.  For example, you can get some nice lighting for little money.  Just because you’re in a warehouse doesn’t mean your guests have to feel like they’re in a warehouse. Or, if you’re in a nice setting take advantage of it. Set up seating outdoors for the warmer months, if space allows. You get the idea.
  • A special price break on something for those of us who take the time to visit the tasting room .
  • Wines that aren’t readily available to the public.
  • My friends with children always appreciate having an activity available to the kids.

Rio Vista Winery deck

What touches have made a winery tasting room memorable for you?  Share with us!

4 Responses to “Tasting Room Wish List: Recommendations”

  1. Lisa G-Bagnoli says:

    I think you nailed it on the head with your wish list of “extras”. If we take the time to go out to the tasting room, it would be a welcome delight to find a small price break and/or a special wine available only at the winery. And most of us don’t need anything overly fancy, just a nice ambience with friendly, knowledgeable staff.


  2. Nancy says:

    Thanks for the feedback, Lisa!

  3. Judy Phelps says:

    Nancy, Thank you for the Hard Row to Hoe picture. At Hard Row, we try to take some of the pretentiousness (is that a word?) out of wine tasting and make the experience fun and approachable. This has a lot to do with the tasting room staff’s attitude toward our customers. We try to make sure that everyone has a good time, as well as learns about the wine and how it is made. By the way, did you hear the one about the miner, a rowboat and brothel on Lake Chelan. Come by and we’ll tell you about it.

  4. Nancy says:

    Judy, thanks so much for joining the conversation. It’s great to have an open dialogue between consumer and winery! We are so pleased you value the customer experience the way you do and appreciate the example you set. BTW, props go to Bean for the photo.

Leave a Reply