Tasting rooms are important in creating a lasting and favorable memory of a winery. In the initial post of this series, I showed examples of other conversations in the blogosphere about the importance of the tasting room experience. I shared what I thought were the essentials in a tasting room.
This second post is about the extras. These are things that will inspire me to tell my friends about the great experience that I had in your tasting room. This is your opportunity to stand out from the other wineries, even in a warehouse district!
The Tasting Room – Nice to Haves
- Food – but not just any food for the masses. I almost plotzed when I saw a spicy jalapeno artichoke dip being served at a winery. That’s just going to kill our palates! I know it takes more planning and effort, but please serve food that is matched to the wine being poured (hint: hire a caterer skilled at pairing wine and food). Isn’t that what all the rest of us aspire to do for our guests?
- Nice ambience – and I don’t mean you have to spend a fortune. For example, you can get some nice lighting for little money. Just because you’re in a warehouse doesn’t mean your guests have to feel like they’re in a warehouse. Or, if you’re in a nice setting take advantage of it. Set up seating outdoors for the warmer months, if space allows. You get the idea.
- A special price break on something for those of us who take the time to visit the tasting room .
- Wines that aren’t readily available to the public.
- My friends with children always appreciate having an activity available to the kids.
What touches have made a winery tasting room memorable for you? Share with us!