I have been using Twitter to learn and share information about wine for over a year now. Twitter has proven that it is a powerful tool to help wineries and wine lovers connect. I have learned about a lot of fantastic wines via Twitter. Now, Twitter is tapping into the wine lovers to help others learn. Twitter has launched a new Fledging project to promote literacy worldwide.
Why the Fledging Initiative?
The Fledgling Initiative embodies two things that are at the core of Twitter’s mission: providing access to information and highlighting the power of open communication to bring about positive change. This initiative is just one piece of that approach. Take part in this mission and pre-buy our limited bottles of the wine. You can follow along with our wine-making activities on Twitter and at some points even participate in its creation. For each bottle you buy, $5 will be donated to Room to Read, a transformational non-profit that brings books, libraries and ultimately literacy to people in the poorest areas around the world. The efforts of Room to Read will benefit literacy, and in doing so they’ll allow Twitter to grow. Because if you can’t read you can’t Tweet!
How it works
Twitter is providing the social media and community to raise funds for Room to Read, so where is the wine coming from? Crushpad to the rescue! Crushpad is the wine making partner of this initiative. The Twitter crew has been out helping to harvest the grapes that will go into these wines. Thats right, the grapes for these Twitter wines have just been picked. When you purchase a bottle or a case or more of these wines, you are actually buying futures of these wines. You will be able to keep track of the wine making process that will result in the wine that will eventually make it into YOUR cellar.
How to participate
- Buy the wine futures for yourself, choose from Pinot Noir and/or Chardonnay
- Buy wine futures for your friends and family so they can keep their tabs on their wine as it is produced.
- Tell your friends about Fledging Initiative, you can use the social media buttons at the bottom of this post. Spread the word!